This privacy policy informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the linked websites, functions and content as well as external online presences, such as our social media profile. (hereinafter collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).


Company: AR-Technology GmbH
Street/Number: Zellerberg 2/888
Postal Code, City, Country: 6330 Kufstein, Austria
UID: ATU77852913

Types of data processed:
– Inventory data (e.g. names, addresses).
– Contact details (e.g. e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Contract data (e.g., subject matter of contract, duration, customer category).
– Payment data (e.g. bank details, payment history).
– Usage data (e.g., visited websites, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).

Processing of special categories of data (Art. 9 (1) GDPR):

No special categories of data are processed.

Categories of data subject:

– Customers, interested parties, visitors and users of the online offer, business partners.
– Visitors and users of the online offer.
In the following, we refer to the persons concerned as “users.”

Purpose of processing:
– Provision of the online offer, its contents and shop functions.
– Provision of contractual services, service and customer care.
– Responding to contact requests and communicating with users.
– Marketing, advertising and market research.
– Security measures.
Stand: 05/2021

1. Terms used

1.1. “Personal data” means any information relating to an identified or identifiable natural person (“data subject”). Identifiable means a natural person who can be identified directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics, which expresses the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. “Processing” means any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically any handling of data.

1.3. “Data controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data.

2. Relevant legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. Unless the legal basis is stated in the data protection declaration, the following shall apply: The legal basis for obtaining consents is Art. 6 (1) lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit . b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR . In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR as the legal basis.

3. Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the data protection declaration as soon as changes to the data processing carried out by us make it necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

4. Safety measures

4.1. We meet in accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection appropriate to the risk; Measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to, access to, input, disclosure, ensuring availability and separation of data. Furthermore, we have put in place procedures to ensure the exercise of data subject rights, the deletion of data and the response to threats to the data. Furthermore, we take into account the protection of personal data already during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technical design and data protection-friendly presets (Art. 24 GDPR).

4.2. Security measures include in particular the encrypted transmission of data between your browser and our server.

5. Disclosure and transfer of data

5.1. If we disclose data to other persons and companies (processors or third parties) in the course of our processing, transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, pursuant to Art. 6 para. 1 lit. b GDPR is required for contract performance), you have consented to a legal obligation to do so or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, economic and legal consultants, customer care, accounting, billing and similar services, which enable us to efficiently and effectively fulfil our contractual obligations administrative tasks and obligations).

5.2. If we commission third parties to process data on the basis of a so-called “contract processing contract”, this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third party services or disclosure or transfer of data to third parties, we will only do so if we do so in order to fulfil our (pre) contractual obligations, based on your consent, based on a legal right of obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the special requirements of Art. 44 ff. GDPR process. That means processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of an EU-compliant level of data protection (e.g. for the USA by the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

7. Rights of data subjects

7.1. You have the right to request confirmation as to whether or not the data in question are being processed and to obtain information about such data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

7.2. You have accordingly. Art. 16 GDPR the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

7.3. In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with Art. 18 GDPR.

7.4. You have the right to request that the data concerning you which you have provided to us be received in accordance with Art. 20 GDPR and to request their transfer to other data controllers.

7.5. In accordance with Art. 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

8. Right of withdrawal

You have the right to revoke your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.

9. Right to object

You may object to the future processing of your data at any time in accordance with Art. 21 GDPR. The objection may in particular be made against processing for the purpose of direct marketing.

10. Cookies and right to object to direct mail

10.1. “Cookies” are small files that are stored on users’ computers. Different information may be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. “Permanent” or “persistent” are cookies that remain stored even after closing the browser. For example, the login status can be saved if users visit it after several days. Likewise, the interests of users, which are used for reach measurement or marketing purposes, may be stored in such a cookie. “Third-Party-Cookie” are cookies from providers other than the controller who operates the online offer (otherwise, if they are only their cookies, we speak of “First-Party Cookies”).

10.2. We use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes may be filed for a variety of services, especially in the case of tracking, via the US website or the EU websiteärt. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that not all functions of this online offer can be used in this case.

11. Deletion of data

11.1. The data processed by us are deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their purpose and there are no legal retention obligations to prevent the deletion. Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. That means the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons.

11.2. Germany: In accordance with legal requirements, the storage takes place in particular for 6 years in accordance with § 247 para. 1 HGB (trading books, inventories, opening balance sheets, annual accounts, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.

12. Order processing in the online shop and customer account

12.1. We process the data of our customers during the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as their payment, delivery and execution.

12.2. The processed data includes inventory data, communication data, contract data, payment data and the data subjects of our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. We use session cookies for storing the shopping cart content and permanent cookies for storing the login status.

12.3. Processing is carried out on the basis of Art. 6 para. 1 lit. b (Execution of ordering processes) and c (Legislative archiving required) GDPR. The information marked as necessary is required to justify and fulfil the contract. We disclose the data to third parties only in the context of delivery, payment or in the context of legal permissions and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary for the performance of the contract (e.g. at the customer’s request during delivery or payment).

12.4. Users can optionally create a user account, in particular by being able to view their orders. As part of the registration process, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is in accordance with commercial or tax law. Art. 6 para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted and archived in the event of a legal obligation. Users are responsible for backing up their data prior to the end of the contract in case of termination.

12.5. When registering and re-registering as well as using our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c GDPR .

12.6. The deletion takes place after the expiry of statutory warranty and comparable obligations that The necessity of storing the data is checked every three years; in the case of legal Archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax (10 years) retention obligation); Information in the customer account remains up to its deletion.

13. Business analysis and market research

13.1. In order to operate our business economically, to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of Business evaluations, marketing and market research. In doing so, we can provide the profiles of the registered users with information e.g. take into account their purchasing processes. The analyses serve us to increase user-friendliness, optimize our offer and improve business efficiency. The analyses serve us only and are not disclosed externally, unless they are anonymous analyses with aggregated values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall economic analyses and general trends are prepared anonymously as far as possible.

2. Checking the creditworthiness of a customer is permissible if otherwise there is a risk of default, i.e. if the goods are delivered without payment having been received (i.e. if the customer chooses to purchase on account). However, there is no risk of default if the customer chooses, for example, the prepayment option or makes the payment via third-party providers, such as Paypal.

It should also be noted that the collection of automatic credit information constitutes an “automated decision-making in individual cases” in accordance with Art. 22 GDPR, i.e. a legal decision without human involvement. This is permissible if the customer has consented, or this decision is necessary for the conclusion of the contract. Whether the decision is necessary is not yet conclusively clarified, but is often taken for granted, including by the author of this model. However, if you want to exclude any risk, you should obtain consent.

Consent is also required if the credit report is already being used in order to to decide at all whether the option “on account” should be displayed. Because it could have been that the customer would have opted for prepayment or PayPal anyway and the credit check is not required would have been.

Such consent could be, for example, as follows:

I agree that a credit check can be carried out in an automated Procedure (Art. 22 GDPR) to decide whether the option of purchase on account is offered. Further Information on the credit check, the credit reporting agencies used and the procedure as well as the Objection options can be found in our data protection declaration.

14. Credit Report

14.1. Insofar as we make advance payments (e.g. when purchasing on account), we reserve the right to obtain identity and creditworthiness information for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures from specialized service companies (economic credit agencies) in order to safeguard our legitimate interests.

14.2. We process the information received from the credit agencies on the statistical probability of a default in payment within the scope of an appropriate discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.3. In accordance with Art. 22 GDPR, the decision as to whether we provide advance services is made solely on the basis of an automated decision in individual cases, which our software makes on the basis of information provided by the credit reporting authority.

14.4. If we obtain your express consent, the legal basis for the credit rating information and the transmission of the customer’s data to the credit agencies is your consent pursuant to Art. 6 para. 1 lit. a , 7 GDPR. If consent is not obtained, our legitimate interests in the security of your payment claim are the legal basis according to Art. 6 para. 1 lit. f. GDPR .

15. Contact and customer service

15.1. When contacting us (via contact form or e-mail), the user’s information is used to process the contact request and process it in accordance with Art. 6 para. b) GDPR processed.

15.2. The data of the users may be stored in our Customer Relationship Management System (“CRM System”) or similar request organization.

15.3. We delete requests if they are no longer required. We review the need every two years; Inquiries from customers who have a customer account are stored permanently and refer to the customer account details for deletion. Furthermore, the statutory archiving obligations apply.

16. Collection of access data and log files

16.1. On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR Data about every access to the server on which this service is located (so-called server log files). The access data includes name of the accessed website, file, date and time of the access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

16.2. Log file information is stored for security reasons (e.g. to clarify misuse or fraud) for a maximum period of seven days and then deleted. Data whose further retention is necessary for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

17. Online presence in social media

17.1. On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR Online presences within social networks and platforms in order to communicate with the active customers, interested parties and users there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines apply to their respective operators.

17.2. Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

17.3. We use Google Analytics to display ads placed within Google’s and its partners’ advertising services only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined by the websites visited) that we transmit to Google (so-called “remarketing”, or “remarketing”). “Google Analytics Audiences”). With the help of remarketing audiences, we also want to make sure that our ads meet the potential interest of users and are not annoying.

18. Google Analytics

18.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law ( .

18.3. GGoogle will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and Internet usage. Pseudonymous user profiles can be created from the processed data.

18.4. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

18.5. The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by selecting the appropriate settings in their browser software; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

18.6. For further information on the use of data by Google, settings and objection options, please visit Google’s websites: („Google’s use of data when you use our partner websites or apps“), („Use of data for advertising purposes“), („Manage information that Google uses to show you advertisements“).

19. Google Re / Marketing Services

19.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) the marketing and remarketing services (“Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94 043, USA, (“Google”).

19.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (

19.3. The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner, in order to present users only with advertisements that potentially correspond to their interests. If a user e.g. Ads for products that he was interested in on other websites are called here from “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, a code from Google is executed directly by Google and so-called. (Re) marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user’s device (Instead of cookies, comparable technologies can also be used). The cookies can be of different Domains are set, among others by,,,, or This file records which websites the user is using visited what content he is interested in and what offers he has clicked, also technical Information about the browser and operating system, referring websites, visiting time and other information about Use of the online offer. The IP address of the user is also recorded, whereby we within the scope of Inform Google Analytics that the IP address is within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area are shortened and only in exceptional cases is completely transferred to a Google server in the USA and shortened there. The IP address does not come with data of the user within other offers from Google. The above information Google can also combine such information from other sources. If the user then visits other websites, he can find advertisements tailored to his interests according to his interests are displayed.

19.4. The user data is processed pseudonymously as part of the Google Marketing Services. I.e. Google e.g. does not store and process the name or email address of the user, but rather processes the relevant Cookie-related data within pseudonymous user profiles. I.e. from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of this who this cookie holder is. This does not apply if a user has expressly allowed Google to transfer the data without to process this pseudonymization. The information collected about users by Google Marketing Services are transmitted to Google and stored on Google’s servers in the USA.

19.5. The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with the help of the cookie serve to create conversion statistics for AdWords customers who have opted for conversion tracking to have. The AdWords customers find out the total number of users who have clicked on their ad and who have one Page with a conversion tracking tag were forwarded. However, you will not receive any information with which users can be personally identified.

19.6. We can incorporate third-party advertisements on the basis of the Google “DoubleClick” marketing service. DoubleClick uses cookies, with which Google and its partner websites, the placement of advertisements based enables users to visit this website or other websites on the Internet.

19.7. We can incorporate third-party advertisements on the basis of the Google “AdSense” marketing service. AdSense uses cookies with which Google and its partner websites, the placement of advertisements based on the visits is made possible by users on this website or other websites on the Internet.

19.8. We can also use the “Google Optimizer” service. Google Optimizer allows us under so so called “A / B-Testings” to understand how different changes of a website affect (e.g. Changes to the input fields, the design, etc.). For these test purposes, cookies are used on the devices of the User filed. Only pseudonymous user data is processed.

19.9. We can also use the “Google Tag Manager” to use Google analysis and marketing services integrate and manage our website.

19.10. For more information on Google’s use of data for marketing purposes, visit the Overview page:

19.11. If you would like to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google:

Furthermore, when using the Facebook pixel, we use the additional function “extended comparison” (here are Data such as telephone numbers, email addresses or Facebook IDs of the users) to create target groups (“Custom Audiences” or “Look Alike Audiences”) transmitted to Facebook (encrypted). Further information on the “Extended adjustment”:

We also use the “Custom Audiences from File” method of the social network Facebook, Inc. In this In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process takes place encrypted instead. The upload is used solely to determine the recipients of our Facebook ads. We would like to ensure that the advertisements are only shown to users who are interested in our information and have achievements.

Note on opt-out: Please note that Facebook did not opt-out at the time this template was created and you have to implement it yourself. If you don’t, you have to remove this passage. the Implementation can, for example, using Javascript (setting the opt-out link) and when loading the page via PHP (which checks whether the opt-out cookie was set and the Facebook pixel only loads if the result is negative). Visited a Users of the website must check whether the “opt-out” cookie is set. If so, the “Facebook pixel” may not loaded.

20. Facebook, Custom Audiences and Facebook Marketing Services

20.1. The so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94 024, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, is used within our online offer due to our legitimate interests in analyzing, optimizing and economical operation of our online offer and for these purposes. Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

20.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (

20.3. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of our online offer as the target group for the display of ads (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes, in which we see whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

20.4. The processing of data by Facebook takes place within the scope of Facebook’s Data Use Policy. Accordingly, general information on the display of Facebook ads, in the Facebook data usage policy: You can find special information and details about the Facebook pixel and how it works in the Facebook help area:

20.5. You can capture the data by the Facebook pixel and use your data to display Facebook ads contradict. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and the information on the settings there Follow usage-based advertising: The settings are made platform-independent, i.e. they are available for all devices, such as desktop computers or mobile Devices taken over.

20.6. You can also use cookies for range measurement and advertising purposes via the Deactivation page of the network advertising initiative ( and also the US website ( or the European website ( widersprechen.

21. Facebook social plugins

21.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Social plugins (“plugins”) of the social network, which is run by Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on a blue tile, the words “Like”, “Like” or a “Thumbs Up” sign) or are marked with the addition “Facebook Social Plugin.” The list and appearance of Facebook social plugins can be found here:

21.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (

21.3. When a user accesses a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer. Usage profiles of users can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs users according to our state of knowledge.

21.4. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his/her Facebook account. When users interact with the plugins, for example by clicking the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to discover and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

21.5. Purpose and scope of the data collection and the further processing and use of the data by Facebook as well the related rights and setting options to protect the privacy of users, they can the You can find data protection information from Facebook:

21.6. If a user is a Facebook member and does not want Facebook to receive data about him through this online offer collects and links it to his member data stored on Facebook, he must log in before using our Log out of the online offer on Facebook and delete its cookies. Further attitudes and contradictions to the Use of data for advertising purposes is possible within the Facebook profile settings: or via the US site or the EU website The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

22. Leadinfo

We use the Lead Generation Service of Leadinfo B.V., Rotterdam, The Netherlands. This detects visits by companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo uses two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. “”) to correlate IP addresses with companies and improve services. Further information can be found at On this page: you have an opt-out option. In the event of an opt-out, your data will no longer be collected by Leadinfo.

23. Communication by post, email, fax or telephone

23.1 We use remote means of communication, such as post, telephone or e-mail, for business and marketing purposes. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

23.2 Processing is carried out on the basis of Art. 6 para. 1 lit. a, Art. 7 GDPR, Art. 6 para. 1 lit. f GDPR in conjunction with legal requirements for advertising communications. The contact is only made with the consent of the contact persons or within the scope of legal permissions and the processed data will be deleted as soon as they are not required and otherwise with objection / Revocation or deletion of the basis of authorization or legal archiving obligations.

Our newsletter contains information about our products, offers, promotions and our company. Information on data protection, revocation, logging as well as the measurement of success included in the consent, can be found in our data protection declaration.

Delivery service provider: The newsletter is sent via “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30 308, USA. You can view the privacy policy of the shipping service provider here: The Rocket Science Group LLC d/ b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (

Note on the legal basis: Please select the variant for Germany or Austria in the information on the legal basis. Please note that in Austria the so-called “ECG list” has to be taken into account due to a provision of the E-Commerce Act (ECG). This list is maintained by the Regulatory Authority for Telecommunications and Broadcasting (RTR-GmbH): It contains those e-mail addresses to which no e-mails may be sent.

24. Integration of services and content from third parties

24.1. We use our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Content or service offerings from third-party providers to integrate their content and services, such as videos or fonts (hereinafter referred to as “Content”). This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only such content whose respective providers use the IP address only for the delivery of the content. Third party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. Through the “pixel tags”, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as be linked to such information from other sources.

24.2. The following presentation provides an overview of third-party providers and their content, together with links to their privacy statements, which contain further information on the processing of data and, in some cases already mentioned here, the possibility of objection (so-called opt-out).

– If our customers use the payment services of third parties (e.g. PayPal or instant bank transfer), the terms and conditions and the data protection notices of the respective third party providers, which can be accessed within the respective websites or transaction applications, apply.

– External fonts from Google, LLC., („Google Fonts“). Die Einbindung der The integration of the Google Fonts takes place by a server call at Google (usually in the USA). Privacy Policy:, Opt-Out:

– Maps from the “Google Maps” service provided by the third-party provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection:, Opt-Out:

– Videos from the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA. 94043, USA. Data protection:, Opt-Out:

– Functions of the Instagram service are integrated into our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94024, USA. If you are in your If you are logged in to your Instagram account, you can view the content of our website by clicking the Instagram button link to your Instagram profile. This allows Instagram to visit our pages in your user account assign to. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted Receive data and how it is used by Instagram. Data protection:

– We use social plugins from the social network Pinterest, operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). If you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits it Log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also contain Pinterest functions, type and Browser settings, date and time of the request, how you use Pinterest and cookies. Data protection:

– Functions of the service or the Twitter platform can be integrated into our online offer (hereinafter referred to as “Twitter”). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our posts within Twitter within our online offer, the link to our profile on Twitter and the option of using the To interact with posts and the functions of Twitter, as well as to measure whether users have made use of us Advertisements placed on Twitter reach our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee that the European Comply with data protection law ( Privacy policy: